Luckily, Resa Gooding, our instructor, did an amazing job of explaining everything in basic terms so that by the end of the first course, I had an understanding of what we had just learned. But I also realized just how interwoven a web the world of marketing is. I remember feeling completely in awe of this exciting world. I heard so many new words during that first course – marketing audit, channels, funnel, SEO, lead scoring, PPC flow… the list goes on. So I’m sure you can imagine that I showed up to the course’s first Zoom meeting quite clueless about what I was about to learn.įirst off, let me just say: marketing is intricate. I joined SAGE Marketing two months ago and was immediately enrolled in a HubSpot B2B marketing course with my new coworkers.Īlthough I studied advertising in college, we were taught mostly theory and not so much about how to implement marketing/advertising tools. Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job.
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